Social Consumer Privacy Policy

Last updated: 20/04/2017

OpenWeb Analysts Ltd t/a Alephant ("us", "we", or "our") operates AntSocial the "Site" (, which includes the “App” (, and the “Energy Comparison Tool”/“Energy Switching Tool” (URL TBD).

This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site, the App, the Energy Comparison Tool, and the Energy Switching Tool.

We use Personal Information from you (the “user”) only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy. The single exception to this (as at 20/04/2017) is where the user elects to engage the Energy Switching Tool. In that instance information is collected for the express purpose of enabling an energy supplier switch to take place. As such the information collected is passed on to the energy supplier that the user intends to switch to.

Information Collection, Use and Disclosure

While using our Site, we may ask you to provide us with certain personally identifiable information that could be used to contact or identify you. Personally identifiable information may include, but is not limited to your name ("Personal Information").

We collect and use personal information fairly and transparently in accordance with Data Protection Act 1998 (DPA) and the EU General Data Protection Regulation (GDPR), using <guidelines> ( provided by the Information Commissioner’s Office (<ICO>

What information is being collected?

With regard to personally identifiable, and potentially sensitive information, we ask users for their full name, preferred name, gender, age, income bracket, relationship status, outward postcode (the first half of the postcode – the bit that gets your mail from the sender to your local sorting office), living arrangements (e.g. rental, own home).

Several of these questions have ‘I prefer not to say’ options.

We also ask users which household suppliers’ bills they are responsible for the payment of, and their opinion on the quality of service received from those suppliers.

If a user to use the “energy switching tool” to switch suppliers, we collect and pass on the information required by the supplier to enable the switch. We retain only the information required to ensure that the switch occurs, for as long as it is required to ensure that the switch has been successful. This varies from supplier to supplier.

Who is collecting this information?

The information is being collected by “us” (as defined in the first paragraph).

How is this information collected?

We collect this information from the user, via the surveys that we run on the App, and through the “energy comparison tool” and “energy switching tool” that we provide.

Why is it being collected? - How will it be used? - Who will it be shared with?

We collect, use and share this information for three reasons, in three ways, and for three audiences:

  1. The information is being collected to help us better understand the utilities and switching markets. The information will be used to help us improve our service. The information will be used internally.
  2. The information is being collected in order for us to generate reports and infographics. These will provide the user of our App with relevant information about utilities and switching. Some of this information will be shared with other users, in summary form, with no identifiable information attached.
  3. The information is being collected to report on trends in the utilities and switching markets. It will be used to generate reports about opinions on, and usage of, the utilities and switching market. These reports may be provided to utiltities suppliers or switching sites, for a fee, or made public as a press release, news story, or blog post.

In addition to the above, if a user elects to, the “energy switching tool” passes their information through to the selected energy supplier. Each energy supplier has their own requirements as to what they require for the purpose of completing a switch. Any information requested after a user has opted to switch, over and above what is outlined above, will be for that purpose only.

What will be the effect of this on the individuals concerned?

The information that we gather will benefit the user by providing useful but anonymous ratings information about utilities suppliers. The gathering of and reporting on this information will not directly affect the user. The exception to this being where the user has elected to switch, such that the information provided by the user to the Energy Switching Tool will start the switching process.

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site ("Log Data").

This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

In addition, we may use third party services, such as Google Analytics, that collect, monitor and analyze this.


We may use your Personal Information to contact you with our regular newsletter (which may contain some marketing or promotional materials). We believe in keeping such contact to a minimum, and will only contact you when new opportunities to enter draws arise, or when major changes are occurring on the App or Site.


Cookies are files with small amount of data, which may include an anonymous unique identifier.

Cookies are sent to your browser from a web site and stored on your computer's hard drive.

Like many sites, we use "cookies" to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes To This Privacy Policy

This Privacy Policy is effective as of (20/04/2017) and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

If you have any questions about this Privacy Policy, please contact us on or via our Contact Us page.

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